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Competitive advantage
A company with good competitive advantage usually last long. A company’s long-term success is driven largely by its ability to maintain a competitive advantage. Some companies like Coca Cola and Microsoft have great competitive advantage. Coca-cola has its powerfull brand, and Microsoft has its dominance in computer operating software. Companies with competitive advantage bring wealth to their owner, like Warren Buffet, which own Coca cola’s stocks. Sustainable competitive advantage is gained by having a unique position which other company could not match or be the first at something and lead the market afterward.



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